E-Commerce In India: Challenges And Choices | S.K.Kuthiala

This paper discusses the global developments in e-commerce and opportunities for India. It discusses the IT revolution, impact of E-Commerce and potential gains India can make in the global business. E-commerce is a fast moving area internationally in terms of opportunities and technologies. It is predominantly lead by industry and user sector with government playing a catalytic role providing proactive support and facilitating critical inputs for growth. India is known to have missed Industrial Revolution of free market economies of the 1970?s and 1980?s. This paper discusses the challenges that India needs to address to be competitive in the area of e-commerce.