India’s Export Of BPO Services: Understanding Strengths, Weaknesses And Competitors | Meenakshi Rajeev B P Vani

Business Process Outsourcing (BPO) industry is of significance to India owing to its role in generating foreign exchange and providing employment to the educated youths of the nation. Recent global economic crisis has brought up several questions concerning future prospects of the industry. This paper based on an all- India level field survey highlights the strengths and weaknesses of the BPO sector – on the basis of which the future development strategies can be chalked out. By considering a number of indicators and in turn constructing a ‘country attractiveness index’ position of India vis-?-vis its competitors has been presented. The paper emphasizes the need to provide marketing assistance to the BPO companies in the SME segment and ensure speedy development of two and three-tier cities in the country