Internationalization Of Services: The Global Impact Of Us Franchise Restaurants | Mahmood A. Khan

American restaurant franchises are now prevalent in almost every corner of the world and represent one of the fastest growing segments of the hospitality industry. Some franchise corporations are planning to build more units overseas when compared to domestic ones. Franchising demands replication of products and services, which influences the existent economical, social, cultural and environmental aspects. This paper outlines the notable trends that has led to this increase and focuses on the impact of this expansion on the internationalization of services. Impact of US franchise restaurants on the products and services offered by different parts of the world are highlighted with pertinent data. Global markets in Pan-Pacific, European Union, Africa and Middle East, and South America are used to illustrate the points stressed in this presentation. Issues related to services as it influences the social and cultural impacts are outlined.