The Strategic Implication Of Electronic Commerce For Small And Medium Sized Enterprises | Mohammed Shahedul Quader

The objective of this paper is to examine the strategic implication of electronic commerce for small and medium sized enterprises. This paper explores how electronic commerce has the potential to transform the marketplace by changing firms? business models, by shaping relationships, and by contributing to changes in the market structure. Thus, by changing firms? competitive advantages and the nature of the firms? competition, electronic commerce may have strategic implications for small and medium sized enterprises. From the research undertaken, the paper draws conclusions on the interviewees understanding of how electronic commerce fits into the broader context of their business and its strategy