Decoding The Strategic Growth Challenges Faced By The Indian Hospitality Sector | Durgamohan Musunuri & Sonia Bharwani

The purpose of this paper is to decode the strategic growth challenges facing the Indian hospitality industry and formulate a plausible strategy in the form of recommendations to successfully face these challenges. The paper reviews the strategic growth challenges delineated by various authors, and identifies the key challenges. This is supplemented with primary data gathered through semi-structured interviews conducted with hospitality professionals to ascertain the specific challenges that hold the key to the future of the industry. The research points out that the key growth challenges of the Indian hospitality industry tend to be external in nature like: regulatory framework, real estate prices, intense competition, image of the country, customer expectations, etc.