Growth Opportunities In An Emerging Sector -The Case Of Nirulas | Vinnie Jauhari

The Indian food sector is teeming with activity. It has seen many Indian and foreign brand names emerging – a post liberalization effect. The coming in of foreign chains like McDonalds, Dominos, Pizza Hut. TGIF Friday?s has given the local entrepreneurs a run for their money. The Indian chains like Nirulas have also woken up to the challenge and are aggressively on an expansion drive and have altered their business strategies as well. Then there are chains like Haldirams in Delhi which also offer a huge competition to the well known fast food outlets. The market has still not matured and is in a stage of infancy. There is really no Indian food chain which has a national presence. There are well known chains which have a regional presence. However, there is a drive by come established brands to have a national presence and efforts are being made by them.