Indian Tourists’ Satisfaction Of Bangkok, Thailand | Raktida Siri, Lisa Kennon, Bharath Josiam & Daniel Spears

Indian outbound tourist flow is expected to increase annually. This study investigates Indian tourists? satisfaction of Bangkok, Thailand. The study reveals that these Indian tourists are highly educated and mostly hail from Mumbai and New Delhi. They are highly satisfied with the Suvarnabhumi International Airport, attraction, and shopping, while their satisfaction levels are low regarding english speaking ability, variety of food, and traffic. The majority of Indian tourists (over 90%) show their willingness to return and recommend Bangkok and Thailand as travel destinations. The findings of this study benefit Tourism Authority of Thailand and tourism businesses.