Room Rates On The Internet – Is The Web Really Cheaper? | Peter O’Connor

This study is Analysis of web pricing strategies in the Top 50 International Hotel Chains. It study represents the first major attempt to investigate the pricing strategies of hotel companies. The bookings made on some of the major web based hotel distribution channels have been analysed to establish if a logical pricing strategy is discernible.The study reveals that majority hotel brands are utilising multiple web based distribution channels offering multiple rates to their customers over each distribution channel.