Indian Courier Industry: The Leader’s Dilemma | Sanjeev Varshney & A. Sahay

Indian Express industry has undergone large changes in recent past. Industry which was once dominated by Indian Postal Department is now dominated not only by a few large national players but also comprise large multinational players and small regional and local players. Indian industry is led by Blue Dart Express Ltd which has been maintaining its number one position with largest network. However, with the entry of large international players and plans of expansion in Indian market, lot of upheaval has happened. Thus, the future face of the Indian industry is in a flux. This case presents the current situation of the Indian express industry and provides an overview of the strategies adopted by Blue Dart Express Ltd enabling it to maintain the position of leader in the industry.