The purpose of this study is to determine how U.S. and Indian service managers acquire knowledge of the external business environment to enhance competitive advantage, in the context of the emerging field of knowledge management. Questionnaire surveys of 148 U.S. managers and 135 Indian service managers are used to study differences in knowledge acquisition behaviors. The results of the study indicate important differences in information acquisition behavior between U.S. and Indian managers. In each of the four categories: sources of information, accessibility, uncertainty in the industry environment, and sharing information with others, we found certain factors that distinguished the two samples. Since information gathering is an integral part of the knowledge creation process, the findings of the study contributes to the field of knowledge management.
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