Managers Attitude Towards Technology Orientation In SSIs Of Chandigarh-Mohali Industrial Clusters | Hardeep Chahal & Ruchi Kohli

Information Technology has introduced new ways of business processes to harness the benefits of better products quality, satisfaction of employees, current & potential customers, and financial performance in Small Scale Industries (SSIs). This study measures managers? orientation towards IT & its impact on SSIs performance using four variables namely technology orientation, product quality, recipient satisfaction and financial performance. The study hypothesized that higher degree of managers? orientation towards Information & Communication Technology (ICT) invariably affects the recipient satisfaction, product quality & financial performance. The validity & reliability of the study were checked using correlation and Cronbach Alpha values. The paper highlights the pattern of ITapplications and factors influencing Information Technology Enabled Operations in SSIs. The limitations & future research issues are also discussed.